{"id":3211,"date":"2026-05-29T03:17:13","date_gmt":"2026-05-29T03:17:13","guid":{"rendered":"https:\/\/promax.com.ph\/?p=3211"},"modified":"2026-05-29T03:17:13","modified_gmt":"2026-05-29T03:17:13","slug":"flavour-application-in-beverage-products","status":"publish","type":"post","link":"https:\/\/promax.com.ph\/index.php\/2026\/05\/29\/flavour-application-in-beverage-products\/","title":{"rendered":"Flavour Application in Beverage Products"},"content":{"rendered":"\n<div class=\"wp-block-divi-layout\">[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221;][et_pb_column _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; type=&#8221;4_4&#8243;][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243;]<p>The <strong>Asia-Pacific region is experiencing strong growth in purple yam (ube) flavours<\/strong>, driven by social media food trends, demand for natural ingredients, and growing interest in authentic Southeast Asian tastes. Once rooted mainly in Filipino cuisine, ube is now rapidly expanding across beverages, bakery, dairy, confectionery, and dessert applications throughout APAC.<\/p>\n<p>From ube lattes and bubble teas to pastries and premium ice cream, consumers are drawn to ube\u2019s rich flavour, vibrant natural colour, and cultural appeal. The rise of caf\u00e9 culture and fusion desserts across Southeast Asia, Japan, Korea, and China continues to fuel its popularity.<\/p>\n<p>Key market trends include:<\/p>\n<ul>\n<li>Growing demand for Instagrammable and TikTok-driven ube products<\/li>\n<li>Rising preference for natural colours and clean-label ingredients<\/li>\n<li>Expansion of caf\u00e9 culture and fusion dessert innovation<\/li>\n<li>Increased interest in authentic regional flavours and cultural storytelling<\/li>\n<li>Wider use of ube in RTD beverages, snacks, fillings, and premium desserts<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>At Promax International Corporation<\/strong>, we deliver tailored purple yam (ube) flavour solutions that help brands create visually appealing, culturally relevant, and trend-forward food experiences across the Asia-Pacific region.<\/p>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/promax.com.ph\/wp-content\/uploads\/2026\/05\/FLAVOUR-APPLICATION-IN-BEVERAGE-PRODUCTS.jpg&#8221; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; title_text=&#8221;FLAVOUR APPLICATION IN BEVERAGE PRODUCTS&#8221; hover_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243;]<p>#BeverageTrends #Beverage #APACFood #Innovation #PurpleYamFlavor #UbeFlavor #FoodTrends<\/p>\n<p><strong>Follow us on:<\/strong><\/p>\n[\/et_pb_text][et_pb_social_media_follow _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243;][et_pb_social_media_follow_network social_network=&#8221;facebook&#8221; background_color=&#8221;#3b5998&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221; url=&#8221;https:\/\/web.facebook.com\/profile.php?id=100093538484360&#8243; hover_enabled=&#8221;0&#8243;]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=&#8221;linkedin&#8221; background_color=&#8221;#007bb6&#8243; _builder_version=&#8221;4.5.3&#8243; _module_preset=&#8221;default&#8221; follow_button=&#8221;off&#8221; url_new_window=&#8221;on&#8221; url=&#8221;https:\/\/www.linkedin.com\/company\/90523677\/admin\/dashboard\/&#8221; hover_enabled=&#8221;0&#8243;]linkedin[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":3213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[10],"tags":[],"class_list":["post-3211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"_links":{"self":[{"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/posts\/3211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/comments?post=3211"}],"version-history":[{"count":2,"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/posts\/3211\/revisions"}],"predecessor-version":[{"id":3215,"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/posts\/3211\/revisions\/3215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/media\/3213"}],"wp:attachment":[{"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/media?parent=3211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/categories?post=3211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/promax.com.ph\/index.php\/wp-json\/wp\/v2\/tags?post=3211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}