In Asia‑Pacific, the spicy and “swicy” (sweet‑plus‑spicy) snack trend is especially strong because consumers already favor bold, local flavour profiles, pushing brands to innovate with heat and contrast in familiar snack formats (like chili‑lime chips or sweet‑chili...

Turn today’s snack trends into crave-worthy innovations that resonate with evolving consumer preferences. Connect with us to discover customized flavour solutions designed to elevate your snack portfolio and strengthen your market presence. Follow us...

Veganuary inspires and supports people all over the world to try vegan for January and beyond.” – Veganuary.com  Veganuary has shifted from a seasonal novelty to a year-round benchmark for plant-based offerings. Consumers now expect options that are tasty, reliable,...

Spicy seasonings and sauces are evolving beyond simple heat into layered, globally inspired flavour experiences. Consumers are gravitating toward bold profiles that balance heat with sweetness, umami, and complexity—fueling demand for swicy combinations, regional...

PROMAX INTERNATIONAL CORPORATION offers an extensive selection of flavour solutions to meet the diverse needs of our customers. Contact us to learn more about our flavour solutions portfolio. Follow us:  facebooklinkedin

 Discover a delightful collection of Christmas recipes to make your holidays truly magical! From traditional favourites to creative new dishes, find everything you need to fill your table with warmth, flavour, and festive cheer. Whether you’re baking sweet treats,...

Across APAC, street food—from hawker centres to food trucks and QSR pop-ups—thrives on bold flavors and authentic local roots. Now, it inspires retail and QSR innovations, from frozen dumplings and sauces to snacks and hawker-style menus. Once occasional, street food...

The instant noodles market is expanding as consumers seek convenient meals that feel both indulgent and healthier. Growth is driven by clean-label, plant-based, and lower-sodium recipes, natural ingredients, functional add-ins, and rising demand for global and premium...

Transform these trends into bold and exciting new ideas for your brand. Contact us today to explore customized flavour solutions and innovations for your products.  Follow us on:facebooklinkedin

The pastry filling market is expanding as consumers look for indulgent yet healthy and sustainable options. Clean-label, plant-based, and reduced-sugar recipes with natural sweetness and functional ingredients are driving innovation. Global and dessert-inspired...