by Joshua Panganiban | Oct 2, 2025 | food
In Asia Pacific, coffee is seen as an instant energy boost and appreciated for its variety of flavors and textures. 1 in 4 consumers are drinking more hot coffee, driven by novelty and new options. Key positioning trends include halal, indulgent premium, vegetarian,...
by Joshua Panganiban | Sep 12, 2025 | feed
The Philippine Poultry Show + ILDEX Philippines 2025 has officially come to a close—and what a successful run it has been! Promax International Corporation extends our heartfelt thanks to everyone who visited Booth C16 and took the time to engage with our team. We...
by Joshua Panganiban | Sep 11, 2025 | food
The Challenge: Chicken is a staple in many cuisines, but with 41% of consumers in the Asia Pacific citing taste as the key area for improvement, manufacturers need to prioritize flavor to stand out. The Solution: Introducing Springer® Signature Chicken, a natural and...
by Joshua Panganiban | Aug 20, 2025 | food
Did you know that 56% of Asia-Pacific consumers purchased savoury biscuits and crackers in the past year? In 2024, Asia-Pacific region ranked as the world’s #2 market for savoury crackers. Now a daily staple, demand is increasingly driven by health and clean-label...
by Joshua Panganiban | Aug 20, 2025 | food
Did you know? In South-East Asia, 27% of consumers eat sweet biscuits and cookies 2–3 times a week. Despite rising health expectations, sweet biscuits remain a staple with strong growth and innovation. Manufacturers face the challenge of removing perceived ‘unhealthy’...
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